“It’s what you do in
the dark, that puts you in the light”
Under Armor debuted this campaign in March of 2016 and the moment I saw it I got goose bumps. I immediately searched it on YouTube so I could watch it again. I saved the link and revisit it often. I draw a tremendous amount of inspiration from this, it fires me right the phuck up! I have shared it with many different people when I feel the timing is correct. When they are at a low moment or contemplating If it’s gonna pay off or doubting if it is worth it. Great moments are a sum of all smaller efforts. It’s about going after the something you want and genuinely making it happen. It comes back to the CPC mantra: “Don’t talk about it. Be about it.”
I have been in the industry for 20 years. It’s my passion. Constantly learning, and falling, and getting back up, and never quitting to become one of the best. Not for notoriety, but because I want to offer my clients the best of what is out there and make the biggest impact on their lives. Do I think I’m the best? No. I don’t. And recognizing that keeps me humble, chasing it, and hungry. I do know I’m pretty goddamn good though. I have dedicated my to the betterment of myself in this field and surrounded myself with people I can learn from. Whether it is a colleague that teaches me new things, a friend astute in business practices, or someone who is wise and sees the world differently. That’s who I want around me and those are who I want to learn from. I still remember some of the wisest words spoken to me in my first managerial job; “Geoff, don’t be afraid to hire people better than you are”. I have relentlessly done just that. Every contributor at CPC has a niche, they are a piece of the pie and as a whole are what makes this concept so great. We don’t draw attention to everything we do to be different. We just put our heads down and grind.
“If you are not willing to learn, no one can help you.
If you are determined to learn, no one can stop you”
It is with a great deal of pride I announce that Continuum Performance Center’s EDGE program has extended our agreement with Western New England University as providers of Strength & Conditioning to all 19 of their Varsity Athletic Teams for the fourth year in a row. In addition to WNEU, we have recently been named the providers of Strength & Conditioning for American International College and all 25 of their Varsity athletic teams. Beyond the commitment we uphold to the subscribers we have within the walls of CPC, and the endurance athletes partnering with 18 Maple Endurance Training, we welcome the 1,100+ college athletes through EDGE.
I tip my hat and raise my glass to all those on my team that worked to make this to come to fruition. I am humbled and slightly emotional as all of this comes together, but hell, who gives a shit. We have titles to defend, championships to win, classes to teach, and miles to cover. You with me?
“Baby I’m a boss, I don’t know what they do
I don’t get dropped, I drop the label
World can’t hold me, too much ambition…
…I’m on to the next one”